I’m at the annual RSA Conference this week in San Francisco. There are a number of RSA Conferences them around the world, but this is the big one. There will be thousands – in fact, tens of thousands – of people attending, probably hundreds of exhibitors, and I’ve just pored through the many, many sessions available just on the first day to identify the ones I want to attend.
RSA – as other conferences – comes under fire for just being an opportunity for security vendors to pitch their wares, rather than a conference about security, and there is some truth in that. To be fair, though, they’re the ones sponsoring the show, and making it all work, and many of them will pay, as part of that sponsorship, to have sessions where they will pitch their products. And people attend these talks – it’s really not my thing (and I’ve written about it in the past), but I’ve noticed that this year, there are clues in the session title that a particular talk will be sponsor-led, so more opportunities to avoid them if you’re not interested.
There are, however, lots and lots of talks that aren’t just product pitches. These range from the uber-technical academic cryptography talks to “how we managed to deal with this problem in my company”, “what we’ve learned over 5/10/20/100 years of X” and innumerable talks on DevSecOps, Agile, security for/within/outside/above the Cloud by vendors, airlines, software companies, banks, insurance companies and very few start-ups.
I’ve been a little harsh in the previous paragraph, but I reckon there’s actually going to be something (probably many things – choosing between the multiple sessions scheduled at the same time can be challenging) for everybody. I always get a little annoyed that there’s not enough talk about systems security and complexity, but there actually seems to be a little more of that this year – though I’m willing to bet that the expo hall will be somewhat light on the same, with the usual SIEM, email security, storage, authentication, authorisation, logging and network tools being very much in evidence, alongside big consultancies and some a few small companies, not-for-profits and educational institutions.
6 reasons to attend a security conference
What, then, are some good reasons to attend a security conference? Here are my top 6 – in no particular order:
- sessions which will teach you something new – or help you see something from somebody else’s perspective;
- catching up with colleagues who you don’t otherwise get to see;
- the hallway track – meeting people between sessions, at meals or parties, in the lift at your hotel and striking up a conversation;
- being able to check out vendors at their booths in the expo, and get demos of their products;
- swag and give-aways;
- the parties.
6 reasons not to attend a security conference
It only seems fair to provide the flipside, so here we go, this time in a particular order:
- sessions which won’t teach you anything new – or which show you something from the perspective of a speaker who you suspect has never worked in the real world, or is a complete idiot;
- catching up with colleagues who you’ve managed to avoid for the past 12 months, but who realise that you’re going to be at the show, and who you can’t politely put off meeting;
- the hallway track – being accosted by people between sessions who’ve seen your badge, have heard of your company, and have a particular feature that they really, really want you to implement, despite the fact that a) you’re not on the product team and b) they only buy one licence/subscription from your company a year;
- being subjected to demos by vendors at their booths in the expo because you didn’t move away fast enough, despite the fact that you only moved close to find out what their swag was;
- swag and give-aways – too many t-shirts (never enough in womens’ sizes, I’m told), and realisation that you’ve got so many that you’re going to have to check in extra hold luggage on the way back home to get it back to your children, who will have no interest in it, anyway;
- the parties – in particular the standard of the wine (poor) and beer (either so hoppy it makes your teeth retract into your gums or so gassy that you swell up to the size of a beachball) – and how you feel after them.
So, make your choices, and decide whether to go or not. I’ll keep an eye out for you in the lift at the hotel…
1 – and the parties – don’t forget the many, many parties.
2 – painkillers and heartburn medication are must-pack items for any serious attendees.
3 – not always on purpose -there are times when you’ll see an early exodus of people as they realise what they turned up to.
4 – all credit if you manage to get past the first slide of mathematics.
5 – I don’t care if it’s in the US, I’m not calling it an escalator.
6 – I reckon that the standard of swag at a conference is directly proportional to the strength of the market in that the sector 6 months ago – there’s a delay in marketing budgets.